So just like you, we’re ready to say goodbye to 2020. Between the pandemic, the election, the drama between the both of them, and everything in between, people around the world are looking to kick off 2021 with a fresh start, and look toward better times! Well, we couldn’t agree more. In fact, we’re ready to help aid in that transition to a happier, healthier new year, and we can’t think of a better way to usher in a new year than with a “salud!” and a toast to your favorite drink, tequila!

Business is a boomin’!

According to recent news reports, tequila is the second fastest growing spirit in the world. In fact, not only is it growing, for a minute there we appeared to be heading towards a shortage! ““In 2019 we achieved the highest production of tequila in history, reaching 330 million liters in November,” explained president of the Tequila Regulatory Council (CRT), Miguel Ángel Domínguez Morales in a recent interview with Mexico News Daily. Naturally, any time there is an increase in demand of products, an increase in price is likely to follow. That being said, there are still many expressions of Tequila available that offer a premium top shelf product at a reasonable price.

Why Senor Rio is the perfect fit for any occasion

Although Senor Rio was founded only 11 years ago, it has already garnered awards and praise as an ultra premium tequila. To be considered among the “ultra premium” elite, the bottle of tequila in question must sell above the $40 price mark. While Senor Rio tequila expressions do sell for slightly above this range, consider for a moment that every expression of Senor Rio tequila has won an award at the SIP blind taste tests, with many of the competitors featuring bottles that go for $100 or more. Therefore, every customer who takes a bottle of Senor Rio home not only gets an ultra premium, award winning spirit, they’re getting one for a really good deal as well.

No NYE plans because of covid? Bring the party home!

So just like a lot of you out there who are ready to be done with 2020, you may also be lamenting the lack of NYE parties this year. Well, you’re not missing out! No, not because there aren’t many soirees to attend, but because Senor Rio is sold at Total Wine and More stores where spirits are sold! Like the friendly gentleman who's always the life of the party, Senor Rio will only make an appearance if you bring him home for the celebration!

Start the year off right

Regardless of your plans for 2021 and beyond, Senor Rio tequila can be an addition to many new year's resolutions. Like many out there, a new year is an opportunity to try and improve your levels of fitness. Well, there are multiple recipes on our website that offer cocktail recipes that are under 100 calories a drink. Perhaps you wanted to take an opportunity to broaden your horizons so to speak, and learn more about this increasingly popular spirit, our spirits professor can help enlighten as well as educate! No matter how you choose to start your 2021 and beyond, we hope you’ll join us with a toast to your new favorite tequila, as we wish you a happy new year and a hearty “salud!”